Ibis lance l’application SleepArt qui dessine vos rêves pendant la nuit

Une application qui fait de vos rêves une oeuvre d’art le lendemain matin? C’est ce que propose la chaîne d’hôtels Ibis à ses clients!

Il vous suffit pour cela de lancer l’application juste avant de dormir et de laisser votre smartphone près de vous. L’application tracera alors un dessin qui prendra en compte vos mouvements et votre respiration durant la nuit.

Derrière ce concept original où l’art et la technologie se rencontrent, Ibis a mis en place une réelle stratégie marketing: celle de retranscrire le sommeil heureux de ses clients.

Source: http://www.webmarketing-com.com/2013/03/12/19870-reveillez-lartiste-qui-est-en-vous-test-de-lapplication-sleep-art

Ibis Sleep Art

Top 5 Most Powerful Content Marketing Examples By Small Businesses

Content marketing isn’t a joke

It has changed lives. Saved businesses from bankruptcy. Built million dollar companies.

Content marketing isn’t just for brands like Red Bull and Nike. Small business owners like you are using it every day to grow their sales. Here are some of the most powerful content marketing examples done by small businesses.

1) From A Taxi Dispatcher To Being Bigger Than Estee Lauder

Lauren Luke went from being a taxi cab dispatcher in England to building a brand bigger than beauty giant Estee Lauder.

Lauren Luke - Powerful Content Marketing Examples By Small Businesses

Why? You get the idea.

In 2007 Lauren wanted to subsidize her day job, so she started selling make-up on eBay.

“It took a few months of saving up to get enough money together to buy my first selection of stock. I can remember how hard it was to part with my savings and I wondered if the risk was worth it.” – Lauren Luke

To increase sales, Lauren created “how to” videos and posted them online. Those videos not only made her bigger than Estee Lauder on YouTube, they sparked the launch of her own make-up company, By Lauren Luke, which is distributed by one of the most luxurious names in the industry, Sephora.

Lauren stopped dispatching cabs and became a successful business owner.

She never spent a penny on traditional marketing.

2) Grew 50% in 120 Days

Good Greens grew their sales to $50,000/month by reaching out to bloggers.

Good Greens -Most Powerful Content Marketing Examples

Good Greens was founded by Keith Pabley in 2011 when he was working with a physician to improve his practice. Keith discovered that the healthy bars the physician was recommending tasted awful, but they couldn’t find ones that didn’t.

So he created Good Greens Bars – gluten free, dairy free, natural super bars with 40 antioxidants and 3 probiotics.

Pabley didn’t have a large marketing budget. Instead, he build relationships with local bloggers to increase the number of reviews, mentions and search engine results for Good Greens.

3 of their flavours became the No. 1, 2, and 3 selling bars in Cleveland.

His sales jumped 50% in 4 months.

Now Keith’s bars are in over 1,200 stores.

3) From Surviving The Recession To Becoming A “Top 10 Brand”

Kinleigh Folkard & Hayward survived the housing recession to become one of the Top 10 Brands in the UK by launching a magazine.

Kinleigh Folkard & Hayward - Most Powerful Content Marketing Examples

Kinleigh Folkard & Hayward is a real estate company. Not an easy thing to be in 2008 and 2009 when the market was crashing and their competitors were going belly up.

So they launched a high-end magazine, The Completely London, to establish themselves as an authority. The magazine showcased houses and educated people on the market, among other things. The high quality feel and content restored faith in their clients, and brought them new ones.

It revitalized their company, turning them into an industry leader.

Last year The Completely London was named one of the top 10 brands in the UK.

4) 12,000 Customers In 2 Days

DollarShaveClub spent $4,500 on a video that got them 9.5 million views, 23,000 followers on Twitter and 76,000 Facebok fans. Oh, and 12,000 new customers in 2 days.

Founded in April 2011 by comedian Michael Dubin and businessman Mark Levine, DollarShaveClub sells quality no-name razors for less than the cost of brand razors, but with high-end customer service and packaging.

There are competing against Gillette and Schick.

With no employees and a small budget, their video helped them attract 12,000 new customers in 2 days. Now they have a team of 20+ in California.

DollarShaveClub went on to raise $10.8 million in financing.

5) Million $ Yoga Chain

CorePower became the largest yoga chain in the USA using word of mouth tactics.

CorePower - Powerful Content Marketing Examples

Trevor Tice started his health and fitness company, CorePower, in Denver in 2002.

Instead of using TV and print ads, Trevor used social networks to build awareness and establish relationships with his customers. He also offered his classes online.

It worked.

By 2007 his sales were $6.5 million. By 2010, they were $23 million. By 2011, he had 55 locations and a plan to open 100 more by 2016.

CorePower is now the largest yoga chain in the USA.

BY 

Source: http://www.getspokal.com/top-11-most-powerful-content-marketing-examples-by-small-businesses/

Le content marketing, ou l’art de se rendre utile

On parle de plus en plus du content marketing. Mais qu’est-ce que c’est exactement?

Le content marketing consiste à produire un contenu de qualité lié à ses produits et à son activité. Egalement désigné par le terme «  inbound marketing  », le content marketing a pour but d’attirer l’attention du public afin de le convaincre sur l’expertise, le savoir-faire ou la qualité des biens/services proposés.

 

Et les objectifs?

  • Attirer plus de visiteurs et donc plus de clients potentiels

  • Créer une relation et une affinité avec le client sur le long terme

  • Augmenter la visibilité et la notoriété de la marque

  • Créer une interaction grâce aux commentaires engendrés par le contenu, aux partages sur les réseaux sociaux, tweets etc.

⇒  Le but? Plus le contenu est attractif, plus l’effet sera important et mesuré (ROI)

Voici quelques règles d’or:

Plus concrètement, quel est l’impact sur mes prospects?

Une entreprise B2C qui publie 1 à 2 articles par mois peut quasiment doubler son trafic par rapport à une entreprise qui ne blogue pas. On constate également que le trafic croît considérablement en fonction du nombre d’articles publiés.

 

http://blog.hubspot.com

En B2B, les résultats sont moindres par rapport au B2C mais restent toutefois très encourageants. On remarque ainsi qu’une entreprise B2B peut doubler son trafic en publiant 3 à 5 articles par mois . Elle peut même espérer récolter 3x plus de trafic en publiant au minimum 6 articles par mois et jusqu’à 5x plus avec plus de 15 articles!

Quels outils?

distraire

inspirer

  • quizz

  • jeux

  • compétionvidéo

  • dispositifs viraux

  • widgets

  • recrutement de personnalité (interviews etc)

  • forums de communauté

  • test/évaluation

éduquer

convaincre

  • guides

  • infographie

  • communiquéde presse

  • tendances/ brèves d’actualité

  • articles

  • livres électroniques

  • rapport/livre blanc

  • démo vidéo, présentations filmées et expliquées type tutorat en ligne (prezzi, PPT, etc)

  • slideshare (PPT, keynote, PDF)

  • évènement

  • fiche produit (guide des prix, caractéristiques, fiches techniques etc.)

  • démo interactives

  • webinaires

  • étude de cas

Sources: http://www.limelight-consulting.com/content-marketing-outil-prise/

http://www.agence-csv.com/blog/strategie-content-marketing/

 http://culture-rp.com/2013/04/29/le-content-marketing-ou-l%E2%80%99art-de-se-rendre-utile/