Let’s Instagram !

Monday, 11th of November

During our meeting we designed the questionnaire for the focus group

We talked about our idea of creating a contest on Instagram. The principle of this contest is to invite people sharing their photos of the place they prefere in London. The most appreciate one will win the contest. The prize is a  free night in Yotel to discover the concept

We prepare our questions for the coming of the Yotel’s marketing director

We want to know more about the competitors and the target group (demographic segmentation?)

Marketing director of Yotel, presentation:

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