Monday, 14th of October
Mains goals of today’s meeting:
– Summarize articles that each person has read and discuss the possible uses in upcoming assignments and lectures. Each of us had to readout our article, looking over the key points / limits / conclusion of the article we had read. It would enable us to save time as we have a lot of readings to do. Moreover it would help us in selecting the article that would need a deeper understanding / or the article that could be relevant for our thesis or our dissertation.
– Discuss possible research methods in preparation for next meeting (for presentation in Kate’s class on Friday)
Example of notes we took in order to summarize articles:
Iris: “Information Procession – a critical lit review and future research direction”
Consumer Information Processing – specifically when exposed to an advert. Explores mechanisms used when interpreting info. Very broad literature on subject – articles aims to give ideas for future research. Highlights a gap in the research – ‘what information processing does.’
Info processing – HOW you’re thinking. What language do you use? Do we all have the same process? Can we have multiple thoughts at the same time?
Three main areas:
elaboration likelihood model.
Conclusion: Marketers need to understand information processing and how consumers make decisions to be more effective.
Could it be useful? Yes. Consumer behavior.
Tasks for next meeting:
Read about ‘Research Methods’ and come up with at least one idea to use in our research for ‘Yotel.’ See E-mail from Gigi from Friday which details the types of research.
Next Meeting Wednesday 15:00 – 18:30