Content marketing isn’t a joke
It has changed lives. Saved businesses from bankruptcy. Built million dollar companies.
Content marketing isn’t just for brands like Red Bull and Nike. Small business owners like you are using it every day to grow their sales. Here are some of the most powerful content marketing examples done by small businesses.
1) From A Taxi Dispatcher To Being Bigger Than Estee Lauder
In 2007 Lauren wanted to subsidize her day job, so she started selling make-up on eBay.
“It took a few months of saving up to get enough money together to buy my first selection of stock. I can remember how hard it was to part with my savings and I wondered if the risk was worth it.” – Lauren Luke
To increase sales, Lauren created “how to” videos and posted them online. Those videos not only made her bigger than Estee Lauder on YouTube, they sparked the launch of her own make-up company, By Lauren Luke, which is distributed by one of the most luxurious names in the industry, Sephora.
Lauren stopped dispatching cabs and became a successful business owner.
She never spent a penny on traditional marketing.
2) Grew 50% in 120 Days
Good Greens grew their sales to $50,000/month by reaching out to bloggers.
Good Greens was founded by Keith Pabley in 2011 when he was working with a physician to improve his practice. Keith discovered that the healthy bars the physician was recommending tasted awful, but they couldn’t find ones that didn’t.
So he created Good Greens Bars – gluten free, dairy free, natural super bars with 40 antioxidants and 3 probiotics.
Pabley didn’t have a large marketing budget. Instead, he build relationships with local bloggers to increase the number of reviews, mentions and search engine results for Good Greens.
3 of their flavours became the No. 1, 2, and 3 selling bars in Cleveland.
His sales jumped 50% in 4 months.
Now Keith’s bars are in over 1,200 stores.
3) From Surviving The Recession To Becoming A “Top 10 Brand”
Kinleigh Folkard & Hayward survived the housing recession to become one of the Top 10 Brands in the UK by launching a magazine.
Kinleigh Folkard & Hayward is a real estate company. Not an easy thing to be in 2008 and 2009 when the market was crashing and their competitors were going belly up.
So they launched a high-end magazine, The Completely London, to establish themselves as an authority. The magazine showcased houses and educated people on the market, among other things. The high quality feel and content restored faith in their clients, and brought them new ones.
It revitalized their company, turning them into an industry leader.
Last year The Completely London was named one of the top 10 brands in the UK.
4) 12,000 Customers In 2 Days
Founded in April 2011 by comedian Michael Dubin and businessman Mark Levine, DollarShaveClub sells quality no-name razors for less than the cost of brand razors, but with high-end customer service and packaging.
With no employees and a small budget, their video helped them attract 12,000 new customers in 2 days. Now they have a team of 20+ in California.
DollarShaveClub went on to raise $10.8 million in financing.
5) Million $ Yoga Chain
CorePower became the largest yoga chain in the USA using word of mouth tactics.
Trevor Tice started his health and fitness company, CorePower, in Denver in 2002.
Instead of using TV and print ads, Trevor used social networks to build awareness and establish relationships with his customers. He also offered his classes online.
By 2007 his sales were $6.5 million. By 2010, they were $23 million. By 2011, he had 55 locations and a plan to open 100 more by 2016.
CorePower is now the largest yoga chain in the USA.